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The Co-operative Motor Group are putting the drive into fundraising with a 4 Corners of the Britain Charity Challenge this week.
On Monday morning (November 20), seven driving teams set off in seven vehicles from the motor group’s showrooms in Yorkshire, Lancashire and the Midlands, to take part in an epic drive across Britain.
The journey from Bradford HQ to Durness, John O’Groats, Lands Ends, Dover, and back to Bradford, is expected to take them three days, during which time they will clock up more than 2,000 miles.
And, sponsored by customers, suppliers and other key business partners, the road trip team hopes to raise more than £10,000 for charity.
The Co-operative Motor Group general manager, Tony Guest said: “Each year, as part of United Co-operatives, we raise awareness and money for our chosen national charity, which this year is Diabetes UK, and for local charities, including West Yorkshire Air Ambulance, Overgate Hospice at Elland and When You Wish Upon a Star in Nottingham.
“What better way for a motor group to support these worthwhile causes than hitting the road on a marathon driving expedition.”
The seven challenge vehicles include a Renault, Nissan, Peugeot, Mazda, Fiat, Hyundai and Land Rover, representing each manufacturer represented by The Co-operative Motor Group Finance and Farnell Land Rover at is 21 northern dealerships.
A treat for Land Rover enthusiasts will be the sight of the new Freelander 2 travelling the length and breadth of the country before its official launch on 7th December.
Tony said: “Significant sponsorship has also been pledged by a number of our business partners and by customers who have given support directly at our dealerships and through the post.
“We believe our chosen charities have a huge impact on the lives of people they help and we would like to raise as much money for them as we possibly can.”
To support the 4 Corners of Britain Charity Challenge contact Rachel Crabtree on 01274 377314
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