The Co-operative Motor Group is celebrating after being shortlisted for one of the prestigious Automotive Management awards in the category of 'Best Marketing Initiative'. The presentation of the awards will take place on 16 February 2011 at the ICC in Birmingham.
Following the decision to re-brand from Sunwin Motors in October 2009, the Group have been shortlisted in this award category for its effective strategy, efficient brand implementation and ongoing brand development.
Alison Ottaway, Brand Development Manager said 'We are delighted to be shortlisted for this award and are pleased the industry have chosen to recognise our unique and innovative approach. In an industry often cluttered with marketing gimmicks and hard-sell messaging, we always try to ensure our promotions communicate and demonstrate The Co-operative difference at each and every step. The re-brand wasn't just about having new signs above the door, it was about changing the way people feel about our industry and setting the benchmark for what our customers expect from their retailing experience with us.
