£1m Investment as Land Rover Accelerates in to Leeds

A state of the art £1m dual branded Range Rover/Land Rover dealership has been officially opened by John Edwards, Land Rover's Global Brand Director.

John Edwards, Land Rover's Global Brand Director (left) with Jatinder Aujla.

The new Farnell Leeds dealership on Whitehouse Street is the largest Land Rover indoor showroom in the UK and one of the biggest in the world.

Part of The Co-operative Motor Group, the new site has created eight new roles and has an indoor space to display over 25 cars - plus the unique feature of a separate dedicated indoor Approved Used Vehicles showroom.

Other highlights include a separate state of the art dedicated workshop with new MOT and tyre fitting facilities, whilst showroom features include the latest in customer hospitality facilities, with an LCD TV, Wi-Fi, a state of the art coffee machine as well as ice cream and cold drinks. There is also a dedicated children’s play area with a Sony PS3.

The showroom is amongst the first to deliver the Range Rover Ultimate, the most luxurious off-roader yet from the car manufacturer, boasting extras such as i-Pads integrated into special holders behind the front seats and a drinks cabinet, all set into a bespoke wood and leather interior.

Jatinder Aujla, Group Operations Manager, said: “Farnell was one of the world’s first ever Land Rover dealers and now we have this magnificent facility to add to our sites in Guiseley and Bradford. 2011 has been very successful for Farnell and next year we aim to deliver more than 1,200 vehicles from this site, making it one of the most successful Range Rover/Land Rover dealerships in the UK.

“We are already one of the top three UK Land Rover dealerships for After Sales care, but our intention is to continue improving until Farnell Leeds is recognised as providing the best all-round customer service in the UK.”